No national rules apply in Denmark concerning country of origin and, consequently, the legislative requirements are primarily to be found in Article 26 and other relevant articles of Regulation (EU) No 1169/2011 on the provision of food information to consumers. As a supplement to the said Regulation, the Danish Veterinary and Food Administra-tion (DVFA) has issued a guidance on food labelling. The guidance is not specific to country of origin labelling alone but contains guidance on applicable EU and Danish food labelling requirements. It follows from the guidance that, when a food company specifies the country of origin of a product, it must assess the overall marketing of the food, including statements on the packaging, in illustrations, symbols and/or expressions that refer to places or geographic areas. Whether the country of origin declaration on the product is accurate or mis-leading to the consumer depends on a case-by-case assessment of the specific product.